The Quebec government introduced amendments to the Charter of the French Language that will come into force on November 24, 2016. As a result, all Quebec businesses will now be required to add French words to their non-French trademarks on all outdoor signage. This means that retailers like WALMART or BEST BUY will now need to include on their signage a French descriptor outlining the nature of the business, or a slogan.
Businesses will have 3 years to comply with respect to existing signage, but the changes apply immediately to all new signage.
For additional information, please contact Paula Clancy.