Breakfast Burrito

Someone is trying to trademark "Breakfast Burrito."

The well-known southwestern breakfast dish consists of breakfast items, such as eggs, bacon, and sausage, often topped with burrito ingredients such as salsa and beans and wrapped up in a flour tortilla.
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​North Carolina-based firm Timberlake Law tweeted about the application on December 3, 2019:

Pro Tip:

While it's true that the drawing and specimen should match,
the mark and the goods shouldn't

Application to register:

BREAKFAST BURRITO

as a trademark for:

"breakfast burritos"https://t.co/sNdxxCSbjy#trademarks pic.twitter.com/Gp0nW0ejj0

— Trademarks Are Magic (@TimberlakeLaw) December 3, 2019

There are two applications filed, "Breakfast Burrito" and "Breakfast Burritos," both covering "Breakfast burritos; Burritos." The marks are clearly descriptive, not to mention the fact that the southwestern dish has been marketed and sold in restaurants for decades, including fast food giants such as McDonald's.

​Suffice to say, the applicant might face objections upon examination.

​For more information on what you can trademark and how, contact us.

Photo by Bret Kavanaugh on Unsplash