How the Amazon IP Accelerator Works

Amazon’s IP Accelerator helps businesses gain access to valuable tools on Amazon’s Brand Registry platform. The IP Accelerator launched in Canada on April 26th, 2021, helping connect small-to-mid-sized businesses with third-party Intellectual Property (IP) law firms. These firms are curated by Amazon and are all trusted Canadian firms, including woman-and-minority-owned firms. Clancy PC one of eight service providers selected for the Amazon IP Accelerator in Canada. As the Ottawa Business Journal highlighted, this partnership between Clancy PC, a small firm, and the world’s e-commerce leader, Amazon, is a tremendous opportunity. ​

How it works

It can take up to 3 years to register a trademark with the Canadian Intellectual Property Office (CIPO). Amazon’s IP Accelerator allows brand owners to access the Brand Registry program with a pending application, rather than having to wait until a registration issues. This means that brand owners can sell and be protected on Amazon within two weeks of filing their Canadian trademark application. The process is simple:

1. Visit: https://brandservices.amazon.com/ipaccelerator
2. Select where you are selling from and where you would like to sell
3. Choose an IP Accelerator firm from Amazon’s curated list with pre-negotiated maximum rates
4. Contact the firm via the IP Accelerator platform

Benefits

• Connection to trusted IP law firms: IP rights are valuable assets that are crucial to businesses to protect against unlawful infringement. Filing your trademark with professionals ensures that the process goes seamlessly.
  
• Competitive rates: The IP Accelerator is a free program. Companies pay the IP law firm directly to file the trademark. The trademark filing cost is based on competitive pricing.
  
• Fast-track the process: By using the IP Accelerator, brand owners don’t need to wait for the trademark application to issue to registration to be accepted into Amazon’s Brand Registry program.

Clancy PC is an independent, woman-owned firm and proud to be a part of the Amazon IP Accelerator. An Amazon press release quoted Founder and Managing Attorney Paula Clancy:
 
“In today’s competitive marketplace, your brand is one of your most valuable assets as it represents your reputation in the eyes of consumers, directing them to your products and services. Brand protection on a store like Amazon, which reaches millions of customers worldwide, is essential, not only to prevent unauthorized use of your marks, but also to protect you from potential claims by third parties. Amazon’s IP Accelerator helps small businesses connect with trusted trademark professionals to protect their brands. Clancy PC is excited to be part of the program and to assist small businesses through the trademark registration and Amazon Brand Registry process.”
 
Clancy PC has received more than 100 trademark requests since the IP Accelerators launch. To read Clancy PC’s Amazon reviews, click here.