​How the NHL has Leveraged Design Marks to Recoup Financial Losses This Season

Photo by Pedro Bariak on Unsplash

By Sukey Omran

In the midst of this global pandemic, the NHL has finally been cleared to resume play. This season is unlike any other with several changes including the way the NHL interacts with sponsors. One of the most noticeable changes fans will see is the expansion of the spaces where NHL teams display brand sponsorships. Logos, also known as design marks, are now on the tarps that cover the empty seats, more visible on the ice and boards, and in an unprecedented move, on the players’ helmets.
 
Helmet ads will be allowed on a one-year trial basis taking the form of helmet stickers. These ads are unique because only one brand can be on a helmet at a time. The sticker is permitted to be on both sides of the helmet with no official rules as to the size of the sticker.
 
This new development encourages the creation of design marks and rewards brand owners with well-executed logos whilst also encouraging newer brands to take advantage of the spotlight.
 
The way we advertise and do business is changing and at ClancyPC we want to help you take advantage of these dynamic opportunities. Contact us for all your design mark protection needs.