Sounds can be Trademarked - just ask pitbull

By Alina Cartan

Armando Christian Pérez, better known as Pitbull, has successfully registered his distinct “EEEEEYOOOO” sound as a trademark before the USPTO.  This sound has featured prominently in Pitbull's pop songs since as early as 2002.

This sensory mark (U.S. Registration Number: 5877076) is described as a sound consisting of a man yelling "EEEEEEEYOOOOOO" in falsetto with "E" drawn out followed by a "U" sound.  

Non-traditional marks are registrable in Canada since June 2019. For more information regarding trademark registration, for both traditional and non-traditional marks such as sound marks, please contact us.

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