Clancy PC, Intellectual Property Law, Paula Clancy, Trademarks, Canadian IP, @CanadianIP, IP
By Ashley Moniz
On March 20, 2020, Tom Brady, through his agency Yee & Dubin Sports, LLC, filed an application to trademark TB X TB, to coincide with the Superbowl Champion’s move to the Tampa Bay Buccaneers. The mark was filed for use with “Clothing, namely, shirts, t-shirts, pants, shorts, sweatshirts, sweaters, jerseys, sleepwear, athletic tops and bottoms, and headwear”. The full details of the application can be found on the USPTO website here.
The application was filed on the same day that the Buccaneers tweeted a video revealing Brady as their new quarterback. The video featured the TB X TB mark, along with some highlights from Brady’s 20 years with the New England Patriots. As other manufacturers have already begun to sell shirts bearing the TB X TB mark, Brady is likely trying to prevent unaffiliated manufacturers from benefiting from this announcement.
Tom Brady’s initials have been trademarked numerous times in the past. His signature TB12 is registered for use with numerous athletic equipment and performance enhancers. He has also trademarked his TB12 FOUNDATION for his work helping underprivileged athletes to rehabilitate injuries and elevate their athletic performance.
For more information about registering trademarks to protect your brand, contact us.
Clancy PC, Intellectual Property Law, Paula Clancy, Trademarks, IP